Latest Tips & Techniques

The pricing formula: Substitutes and Story

Here is a text about ‘pricing’ taken from Seth Godin’s blog. The text is short and relatively simple. Read it in class, and then enjoy the discussion that follows.

Oh, whereabouts?

A simple, fun idea to practice an important topic in Social English: talking about the town where you live.

(Sales & Marketing) Right Brain vs Left Brain of Marketers: infographic

Use this infographic to get students talking about different approaches to marketing. Simple and suitable for low levels.

Latest Article

Cultural contrasts in business (part 1)

Here is a summary of cultural differences in business, with the world divided into three broad groups. This first post covers general business culture, discussions and meetings, and negotiating. Problems with this approach are discussed in the Introduction.
Latest Video
Management Lessons promotional video

Zero-budget, home-made video for Management Lessons. It was lots of fun to make. I hope it brings a smile.

Other News

Vicki Hollett interviews me about self-publishing:

Part 1 http://youtu.be/m-l_YTsZlBc

Part 2 http://youtu.be/VAYConjSy7I