Here is a text about ‘pricing’ taken from Seth Godin’s blog. The text is short and relatively simple. Read it in class, and then enjoy the discussion that follows.
Steve Jobs: 1) an infographic with personal facts, 2) an infographic about his management style and 3) a pdf about his presentation techniques.
Here’s the link to a funny cartoon that compares the three smartphone paltforms. It raises all the important issues in marketing.
Infographics – information presented visually – are a great stimulus to discussion. Here are three infographics about the history and importance of Google, a topic that just about all BE students are interested in and can discuss.
This is a management model that gives four different leadership styles, and suggests that leaders should choose an appropriate one depending on the competence and motivation of the follower.
Be aware of these three terms used by people in the Communications area.
SWOT analyses are a basic part of a BE teacher’s toolkit. Here is a version with added categories that will stimulate any student used to thinking strategically about their business.